Blog

The Loyalty Lab Blog

Your trusted guide to Salesforce Service Cloud, a tool that allows small businesses and nonprofits to drive exceptional customer experiences while reducing their cost to serve.

Unlock the potential of customer service, experience, and business growth through actionable strategies, step-by-step guides, and insightful comparisons of industry-leading CRMs. Discover practical solutions to enhance CRM adoption, uncover trends in customer loyalty, and transform your Salesforce environment into a powerhouse of efficiency and engagement.

Featured Articles

The Loyalty Advantage: Why Exceptional Service is Your Most Powerful Growth Engine

5 Quick Wins for Reducing Customer Support Costs with Salesforce Service Cloud

The Future of Customer Success: How AI and Agentforce Are Transforming Small Business

Latest Posts

Lucas Peterson Lucas Peterson

Knowledge-Centered Service (KCS) in Salesforce: Building a Knowledge Ecosystem That Drives Efficiency

Knowledge-Centered Service (KCS) isn’t just a buzzword; it’s a strategy for embedding knowledge sharing into your organization’s culture. When paired with Salesforce tools like Knowledge, Experience Cloud, and automation, KCS principles can help you create a dynamic knowledge ecosystem that reduces service costs, improves customer experiences, and boosts team productivity. Want to know how to make it work for your organization? Read more!

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Lucas Peterson Lucas Peterson

The Power of Connection: Why Integrating Service Channels with Salesforce is Critical for Modern Businesses

Customers today demand choice, speed, and personalization. Integrating service channels like phone, email, chat, SMS, and social media into Salesforce allows businesses to meet those demands while streamlining workflows and capturing critical data. Learn why integration is key and how to overcome challenges to build a customer-centric organization.

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Lucas Peterson Lucas Peterson

Customer Experience Intelligence: What’s new in the Spring ‘25 release?

The Salesforce Spring '25 release is here, bringing powerful new tools to revolutionize customer experience strategies. From real-time Product Insights to a game-changing Profile Unification feature, these updates empower businesses to deliver hyper-personalized interactions, automate engagement, and make data-driven decisions. Explore how features like the enhanced Email Channel and Product Insights Dashboard can transform the way you connect with your customers and optimize your operations.

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Lucas Peterson Lucas Peterson

Salesforce Service Cloud: What’s New in Spring ‘25 for Agentforce and Agentforce Service Planner?

📢 Salesforce Spring ‘25 release is here, and it’s packed with updates for Service Cloud users! Agentforce Service Agents and the new Service Planner offer game-changing features like real-time monitoring, enhanced search, and supervisor collaboration. Learn how these tools can help your team deliver faster, more personalized support in my latest blog post.

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Scale your Customer Service

Whether you're already operating on Service Cloud or just starting the implementation process, I can help you identify opportunities to streamline and automate your business processes. With my Service Cloud Quick-Start Program, we can get your system up and running in just 30 days, allowing you to quickly scale your customer service operations. Together, we’ll optimize workflows, enhance efficiency, and boost customer satisfaction."